Post Specification

Key Duties and Responsibilities:

This position manages the Public Relations and Communications team and has operational responsibility for the School of Management and Economics (SME) and Shenzhen Finance Institute (SFI) wide services which cover the areas of media management, brand and marketing, communications, publications, and event management. The candidate needs to:

1. Collaborate closely with cross-functional teams and program managers to devise and execute comprehensive marketing and communication strategies aligned with the school's goals and objectives;

2. Build and maintain strong and engaging relationships with both internal and external stakeholders while ensuring SME/SFI’s interests are maximized;

3. Creating compelling story angles and crafting key messages, while efficiently managing media inquiries and fostering strong relationships with the media and stakeholders, to ensure seamless and effective communication;

4. Manage relevant marketing channels, audit all contents published and work on trend research and competitive analysis to support strategic decisions to optimize on opportunities;

5. Develop strategies and plans for a variety of corporate and PR events such as summits, ceremonies, seminars, workshops, press conferences, guest visits, and partnership development events;

6. Manage all aspects of event planning, including logistics, communication, vendor/supplier selection and management, budgeting, and on-site assistance;

7. Handle patron inquiries and provide excellent customer service throughout the event planning process;

8. Establish, develop, and cultivate a high-performing team that fosters growth, collaboration, diversity, and equality, through training, support, and ongoing maintenance;

9. Other work assigned by superiors.

Qualifications and Requirements:

The PR and Communications team focus on promoting the School and delivering outstanding internal and external communications. The candidate needs to have experience across marketing & communications disciplines and be able to deliver outcomes whilst working in a dynamic environment.

1. Relevant degree is required, preferably in Marketing, Public Relations or Communication;

2. Eight to ten years plus experience in a marketing and communications role; Experience in higher education will be well regarded but it is not essential; Candidates with industry experience are preferred;

3. Exceptional leadership skills, with proven experience in team management, delivering communications, marketing and media management;

4. Collaborative, proactive, strong sense of responsibility, can easily navigate conflicting priorities, build strong relationships, and bring the team and stakeholders together around a shared purpose;

5. Excellent bilingual communication skills in Chinese and English.

Salary and Benefits

Salary will be competitive, commensurate with qualifications and experience. Appointments will be made under the establishment of CUHK-SZ and statutory benefits will be provided according to the prevailing labor laws applicable in the PRC. The appointee will be based at the University campus in Shenzhen, PRC.

Application Procedure

Please send full curriculum vitae together with copies of qualification documents, and at least three references by email to: hr-9@cuhk.edu.cn

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